European Alternatives to Abercrombie & Fitch

US-Owned Brand
🇺🇸 United States
Categories: Apparel & Accessories, Clothing Retail

European Alternatives

Top Pick

Jack Wills

🇬🇧 United Kingdom
Match Score: 85%

British lifestyle brand that closely mirrors Abercrombie's preppy collegiate aesthetic with a distinctive British heritage twist. Similar target demographic of young adults with comparable quality and price points. Known for university-inspired apparel with a traditional English countryside influence. Offers similar product categories including casual wear, outerwear, loungewear and accessories with consistent branding throughout.

Top Pick

Brandy Melville

🇮🇹 Italy
Match Score: 80%

Italian-founded, California-inspired brand targeting young women with casual, laid-back aesthetic similar to Abercrombie's women's line. Known for crop tops, casual basics, and a young teenage/early 20s demographic that aligns with Abercrombie's target market. Controversial "one-size-fits-most" approach differs from Abercrombie's inclusive sizing evolution, but beach-casual styling and social media popularity create similar brand positioning.

Top Pick

Pull & Bear

🇪🇸 Spain
Match Score: 75%

Spanish youth-oriented fashion brand owned by Inditex (Zara parent company). Similar target demographic to Abercrombie with strong focus on casual wear for young adults. More affordable price point with faster fashion cycles, offering trend-driven alternatives to Abercrombie's core styles. Captures similar casual California-inspired aesthetic but at more accessible price points with less emphasis on premium materials.

Top Pick

Bellerose

🇧🇪 Belgium
Match Score: 75%

Belgian brand with premium casual wear featuring vintage-inspired, slightly rugged aesthetic similar to Abercrombie's recent evolution. Comparable price point with emphasis on quality materials and timeless design. Offers similar product mix with more sophisticated, less trend-driven approach that aligns with Abercrombie's post-rebranding direction.

Superdry

🇬🇧 United Kingdom
Match Score: 70%

UK brand combining American vintage styling with Japanese-inspired graphics, creating a unique aesthetic distinct from Abercrombie's preppy focus. Similar young adult demographic but with stronger emphasis on graphic tees, outerwear, and logo-driven designs. More urban/streetwear influence than Abercrombie with comparable price points but distinct vintage-meets-technical positioning.

Showing 5 of 23 alternatives

Know a great European alternative to Abercrombie & Fitch? Submit it here.