About 5 to go
5 to go disrupted Romania's café market when it launched in Bucharest in 2015, introducing a revolutionary pricing model built around the concept that all standard beverages cost just 5 lei (approximately €1). Founded by entrepreneurs Radu Savopol and Lucian Bădilă, the company identified an opportunity to democratize specialty coffee in a market where it had previously been positioned as a premium luxury, making quality coffee accessible to mainstream Romanian consumers.
The brand's phenomenal growth—expanding to over 300 locations in just six years to become Romania's largest coffee chain and one of Europe's fastest-growing café franchises—stems from their innovative business model combining the fixed price concept with compact, efficient stores (many under 10 square meters) and a streamlined menu. This operational efficiency allows franchisees to maintain profitability despite the low price point while creating a distinctive, easy-to-understand value proposition for consumers.
5 to go's minimalist black and white branding, standardized store design, and focus on takeaway service represented a significant departure from traditional Romanian café culture, which had historically emphasized sit-down service and elaborate menus. After their explosive domestic growth and beginning international expansion, the company has established itself as Romania's most successful homegrown retail concept and a powerful example of how innovative business models can transform coffee consumption patterns in emerging European markets by prioritizing accessibility without compromising quality.
The brand's phenomenal growth—expanding to over 300 locations in just six years to become Romania's largest coffee chain and one of Europe's fastest-growing café franchises—stems from their innovative business model combining the fixed price concept with compact, efficient stores (many under 10 square meters) and a streamlined menu. This operational efficiency allows franchisees to maintain profitability despite the low price point while creating a distinctive, easy-to-understand value proposition for consumers.
5 to go's minimalist black and white branding, standardized store design, and focus on takeaway service represented a significant departure from traditional Romanian café culture, which had historically emphasized sit-down service and elaborate menus. After their explosive domestic growth and beginning international expansion, the company has established itself as Romania's most successful homegrown retail concept and a powerful example of how innovative business models can transform coffee consumption patterns in emerging European markets by prioritizing accessibility without compromising quality.
Ownership & Tax Information
| Company Headquarters | 🇷🇴 Romania |
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