A Vida Portuguesa

A Vida Portuguesa is a Portuguese retail concept dedicated to preserving and promoting traditional Portuguese products and brands.

Founded by former journalist Catarina Portas, A Vida Portuguesa began as a passion project to rediscover and celebrate the authentic everyday products that were part of Portuguese life before globalization. The stores showcase carefully selected items that represent Portuguese manufacturing traditions, craftsmanship, and design heritage.

What distinguishes A Vida Portuguesa is its role as both a commercial enterprise and a cultural project that documents and preserves Portuguese material culture. The product range includes soaps, stationery, ceramics, textiles, food items, and household goods from historic Portuguese brands, many with packaging designs that have remained unchanged for generations. The stores themselves are often located in buildings of historical significance, creating atmospheric retail environments that complement the nostalgic yet timeless nature of the products. A Vida Portuguesa has become a destination for both locals reconnecting with their heritage and tourists seeking authentic Portuguese goods with cultural significance.