About Absolut
Absolut is a Swedish vodka brand that has become one of the world's most recognized spirits through its distinctive bottle design, innovative marketing, and commitment to quality production methods.
The brand's origins trace back to entrepreneur Lars Olsson Smith, who introduced a revolutionary continuous distillation method that produced a purer vodka. Today's Absolut continues this tradition of innovation and purity, using winter wheat from southern Sweden and water from a deep well in Ã…hus where every bottle is produced.
Absolut gained global prominence in the 1980s through its iconic advertising campaign featuring the distinctive bottle shape against artistic backgrounds, collaborating with artists like Andy Warhol and Keith Haring. These campaigns revolutionized spirits marketing and established Absolut as a brand associated with creativity and contemporary culture.
The company maintains a strong commitment to sustainable production, operating one of the world's most energy-efficient distilleries with initiatives to reduce water usage, carbon emissions, and waste throughout the production process. Their "One Source" philosophy ensures all production occurs in and around Ã…hus, Sweden.
The brand's portfolio has expanded beyond the original Absolut Vodka to include numerous flavored variants and limited editions, though all maintain the core principles of Swedish wheat, continuous distillation, and the iconic bottle design that has become synonymous with premium vodka worldwide.
Now owned by Pernod Ricard, Absolut remains committed to its Swedish heritage while continuing to innovate in both product development and marketing approaches that maintain its position as one of the world's leading premium vodka brands.
The brand's origins trace back to entrepreneur Lars Olsson Smith, who introduced a revolutionary continuous distillation method that produced a purer vodka. Today's Absolut continues this tradition of innovation and purity, using winter wheat from southern Sweden and water from a deep well in Ã…hus where every bottle is produced.
Absolut gained global prominence in the 1980s through its iconic advertising campaign featuring the distinctive bottle shape against artistic backgrounds, collaborating with artists like Andy Warhol and Keith Haring. These campaigns revolutionized spirits marketing and established Absolut as a brand associated with creativity and contemporary culture.
The company maintains a strong commitment to sustainable production, operating one of the world's most energy-efficient distilleries with initiatives to reduce water usage, carbon emissions, and waste throughout the production process. Their "One Source" philosophy ensures all production occurs in and around Ã…hus, Sweden.
The brand's portfolio has expanded beyond the original Absolut Vodka to include numerous flavored variants and limited editions, though all maintain the core principles of Swedish wheat, continuous distillation, and the iconic bottle design that has become synonymous with premium vodka worldwide.
Now owned by Pernod Ricard, Absolut remains committed to its Swedish heritage while continuing to innovate in both product development and marketing approaches that maintain its position as one of the world's leading premium vodka brands.
Ownership & Tax Information
| Company Headquarters | 🇸🇪 Sweden |
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