About Acqua di Parma
Acqua di Parma is an Italian luxury fragrance and lifestyle brand embodying the sophisticated elegance and craftsmanship associated with Italian style.
Founded in a small perfume factory in Parma, the brand's first creation was Colonia, a fresh and sophisticated fragrance that challenged the strong, heavy scents that dominated the early 20th century. This light, citrus-based eau de cologne quickly became popular among discerning international clientele and Italian tailors, who used it to freshen fabrics.
The brand's signature bright yellow packaging—inspired by the noble buildings of Parma—and Art Deco bottle design have become iconic elements that reflect the company's commitment to timeless elegance. Each product maintains this distinctive aesthetic while embodying Italian craftsmanship and attention to detail.
Over time, Acqua di Parma expanded beyond the original Colonia into various fragrance collections including Blu Mediterraneo, which celebrates the landscapes and botanicals of the Italian Mediterranean coast, and more opulent lines like Signatures of the Sun and Ingredient Collection that explore rare and precious ingredients.
The brand has also developed complementary lifestyle products including home fragrances, candles, bath and body products, and leather accessories, all maintaining the quality and aesthetic coherence that defines the brand.
Now part of the LVMH group, Acqua di Parma continues to represent Italian excellence and elegance, with products still crafted in Italy using traditional methods and high-quality natural ingredients that capture the essence of Italian sophistication and the Mediterranean lifestyle.
Founded in a small perfume factory in Parma, the brand's first creation was Colonia, a fresh and sophisticated fragrance that challenged the strong, heavy scents that dominated the early 20th century. This light, citrus-based eau de cologne quickly became popular among discerning international clientele and Italian tailors, who used it to freshen fabrics.
The brand's signature bright yellow packaging—inspired by the noble buildings of Parma—and Art Deco bottle design have become iconic elements that reflect the company's commitment to timeless elegance. Each product maintains this distinctive aesthetic while embodying Italian craftsmanship and attention to detail.
Over time, Acqua di Parma expanded beyond the original Colonia into various fragrance collections including Blu Mediterraneo, which celebrates the landscapes and botanicals of the Italian Mediterranean coast, and more opulent lines like Signatures of the Sun and Ingredient Collection that explore rare and precious ingredients.
The brand has also developed complementary lifestyle products including home fragrances, candles, bath and body products, and leather accessories, all maintaining the quality and aesthetic coherence that defines the brand.
Now part of the LVMH group, Acqua di Parma continues to represent Italian excellence and elegance, with products still crafted in Italy using traditional methods and high-quality natural ingredients that capture the essence of Italian sophistication and the Mediterranean lifestyle.
Ownership & Tax Information
| Company Headquarters | 🇮🇹 Italy |
|---|---|
| Parent Company | 🇫🇷 LVMH Moët Hennessy Louis Vuitton SE |