About Aida
Aida stands as one of Vienna's most iconic café institutions, established in 1913 and evolving into a distinctive chain that balances traditional Viennese coffee house culture with more accessible, contemporary café elements. The brand's recognizable pink branding and consistent quality have made it a lasting presence in Vienna's competitive café landscape despite dramatic changes in Austrian society and dining habits throughout its century-plus history.
Unlike Vienna's grand historic cafés that emphasize elaborate architecture and formal service, Aida created a more democratic interpretation of Viennese café culture, with streamlined service models and more accessible pricing while maintaining essential elements of quality, particularly in their pastry and cake offerings. Their signature pink uniform-wearing staff and distinctive interior design create an instantly recognizable atmosphere that has become part of Vienna's cultural fabric.
Aida's pastry program remains central to their identity, with traditional Viennese specialties like Sachertorte, Apfelstrudel, and various cream-filled cakes produced according to time-honored recipes in their central bakery. Their coffee service bridges old Vienna traditions with modern expectations, offering everything from traditional Mélange (similar to cappuccino) served on silver trays to contemporary specialty preparations. With over 30 locations throughout Vienna, Aida continues to serve as both a living museum of Viennese café traditions and an evolving interpretation of those traditions for today's urban Austrian consumer.
Unlike Vienna's grand historic cafés that emphasize elaborate architecture and formal service, Aida created a more democratic interpretation of Viennese café culture, with streamlined service models and more accessible pricing while maintaining essential elements of quality, particularly in their pastry and cake offerings. Their signature pink uniform-wearing staff and distinctive interior design create an instantly recognizable atmosphere that has become part of Vienna's cultural fabric.
Aida's pastry program remains central to their identity, with traditional Viennese specialties like Sachertorte, Apfelstrudel, and various cream-filled cakes produced according to time-honored recipes in their central bakery. Their coffee service bridges old Vienna traditions with modern expectations, offering everything from traditional Mélange (similar to cappuccino) served on silver trays to contemporary specialty preparations. With over 30 locations throughout Vienna, Aida continues to serve as both a living museum of Viennese café traditions and an evolving interpretation of those traditions for today's urban Austrian consumer.
Ownership & Tax Information
| Company Headquarters | 🇦🇹 Austria |
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