About America Today
America Today is a Dutch casual fashion retailer offering American-inspired clothing with a focus on denim, casualwear, and collegiate styles for young adults.
Founded in Amsterdam by brothers Joost and Lex Bakker, the brand draws inspiration from classic American casual fashion, particularly university campus styles, vintage workwear, and denim traditions. This aesthetic is adapted for European tastes and sensibilities while maintaining recognizable American style references.
The company's product range centers around casual staples including jeans, t-shirts, sweatshirts, outerwear, and accessories. Their collections emphasize accessibility and wearability, creating everyday wardrobes that combine contemporary trends with enduring American casual fashion elements that transcend seasonal shifts.
America Today has developed a strong retail presence throughout the Netherlands and has expanded into neighboring European markets including Belgium and Germany. Their stores feature distinctive industrial design elements and Americana-inspired visual merchandising that reinforces the brand's transatlantic positioning.
While drawing on American style concepts, the brand maintains a distinctly European approach to sustainability and ethical considerations in its operations. Recent initiatives have included increased use of organic and recycled materials, more transparent supply chain practices, and collections specifically designed with environmental impact in mind.
As part of the Coolinvestments retail group (which includes other Dutch fashion retailers like MS Mode), America Today represents a European interpretation of American casual style that has successfully adapted collegiate and workwear aesthetics for a Dutch and wider European audience, creating a hybrid fashion identity that combines influences from both continents.
Founded in Amsterdam by brothers Joost and Lex Bakker, the brand draws inspiration from classic American casual fashion, particularly university campus styles, vintage workwear, and denim traditions. This aesthetic is adapted for European tastes and sensibilities while maintaining recognizable American style references.
The company's product range centers around casual staples including jeans, t-shirts, sweatshirts, outerwear, and accessories. Their collections emphasize accessibility and wearability, creating everyday wardrobes that combine contemporary trends with enduring American casual fashion elements that transcend seasonal shifts.
America Today has developed a strong retail presence throughout the Netherlands and has expanded into neighboring European markets including Belgium and Germany. Their stores feature distinctive industrial design elements and Americana-inspired visual merchandising that reinforces the brand's transatlantic positioning.
While drawing on American style concepts, the brand maintains a distinctly European approach to sustainability and ethical considerations in its operations. Recent initiatives have included increased use of organic and recycled materials, more transparent supply chain practices, and collections specifically designed with environmental impact in mind.
As part of the Coolinvestments retail group (which includes other Dutch fashion retailers like MS Mode), America Today represents a European interpretation of American casual style that has successfully adapted collegiate and workwear aesthetics for a Dutch and wider European audience, creating a hybrid fashion identity that combines influences from both continents.
Ownership & Tax Information
| Company Headquarters | 🇳🇱 Netherlands |
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