About Armadio Verde
Armadio Verde is an Italian sustainable fashion platform pioneering the circular economy through children's clothing exchange, resale, and reuse systems that extend garment lifespans.
Founded by entrepreneur Eleonora Dellera, who recognized the rapid turnover of children's clothing as both an economic burden for families and an environmental challenge, the company developed an innovative exchange model that allows parents to trade outgrown quality clothing for credit toward "new" pre-loved items.
The name Armadio Verde ("Green Wardrobe") reflects the company's environmental mission of reducing fashion waste by keeping well-made children's garments in circulation longer. This approach addresses the significant environmental impact of children's fashion, which is particularly resource-intensive relative to its often brief wearing period.
The company's operations center around a sophisticated logistics system that collects, inspects, cleans, categorizes, photographs, and redistributes thousands of garments monthly. This infrastructure transforms what would often be waste into a valuable second-hand market that maintains high quality standards while providing significant cost savings to families.
Beyond the practical exchange platform, Armadio Verde has developed educational initiatives that promote sustainable consumption behaviors to a new generation of consumers. Their approach combines environmental benefits with economic advantages that make sustainable choices accessible to mainstream consumers rather than a premium alternative.
As one of Italy's most successful circular economy initiatives, Armadio Verde represents an innovative business model that applies technology and systems thinking to transform traditional consumption patterns, creating both environmental benefits and new economic opportunities within the children's fashion ecosystem.
Founded by entrepreneur Eleonora Dellera, who recognized the rapid turnover of children's clothing as both an economic burden for families and an environmental challenge, the company developed an innovative exchange model that allows parents to trade outgrown quality clothing for credit toward "new" pre-loved items.
The name Armadio Verde ("Green Wardrobe") reflects the company's environmental mission of reducing fashion waste by keeping well-made children's garments in circulation longer. This approach addresses the significant environmental impact of children's fashion, which is particularly resource-intensive relative to its often brief wearing period.
The company's operations center around a sophisticated logistics system that collects, inspects, cleans, categorizes, photographs, and redistributes thousands of garments monthly. This infrastructure transforms what would often be waste into a valuable second-hand market that maintains high quality standards while providing significant cost savings to families.
Beyond the practical exchange platform, Armadio Verde has developed educational initiatives that promote sustainable consumption behaviors to a new generation of consumers. Their approach combines environmental benefits with economic advantages that make sustainable choices accessible to mainstream consumers rather than a premium alternative.
As one of Italy's most successful circular economy initiatives, Armadio Verde represents an innovative business model that applies technology and systems thinking to transform traditional consumption patterns, creating both environmental benefits and new economic opportunities within the children's fashion ecosystem.
Ownership & Tax Information
| Company Headquarters | 🇮🇹 Italy |
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