About Capturly
Capturly is a Hungarian user experience analytics software company founded in 2016 by Balázs Vincze and Tamás Szabó in Budapest. The company develops and provides digital tools that help businesses understand user behavior on their websites and applications through session recording, heatmaps, and analytics features.
The platform was created to address the gap between quantitative website analytics (showing what users do) and qualitative understanding (showing how and why they behave certain ways). Capturly's core functionality includes session recording technology that captures user interactions, mouse movements, clicks, and scrolling behavior; heatmap visualization showing where users focus their attention; and conversion funnel analysis to identify where users abandon processes.
As a European-based analytics provider, Capturly has positioned itself with strong emphasis on GDPR compliance and data privacy features, addressing the growing concerns around user tracking and data collection. This focus on privacy-conscious analytics has helped the company establish itself in the European market where data protection regulations are particularly stringent.
Capturly operates primarily through a SaaS (Software as a Service) model with tiered subscription plans based on website traffic and feature requirements. The company targets mid-sized businesses and e-commerce operations throughout Europe, competing in the user experience analytics market against larger global players by offering competitive pricing and regionally-focused support. Capturly represents the growing Eastern European technology sector, which has emerged as a significant developer of specialized business software solutions for the European market.
The platform was created to address the gap between quantitative website analytics (showing what users do) and qualitative understanding (showing how and why they behave certain ways). Capturly's core functionality includes session recording technology that captures user interactions, mouse movements, clicks, and scrolling behavior; heatmap visualization showing where users focus their attention; and conversion funnel analysis to identify where users abandon processes.
As a European-based analytics provider, Capturly has positioned itself with strong emphasis on GDPR compliance and data privacy features, addressing the growing concerns around user tracking and data collection. This focus on privacy-conscious analytics has helped the company establish itself in the European market where data protection regulations are particularly stringent.
Capturly operates primarily through a SaaS (Software as a Service) model with tiered subscription plans based on website traffic and feature requirements. The company targets mid-sized businesses and e-commerce operations throughout Europe, competing in the user experience analytics market against larger global players by offering competitive pricing and regionally-focused support. Capturly represents the growing Eastern European technology sector, which has emerged as a significant developer of specialized business software solutions for the European market.
Ownership & Tax Information
| Company Headquarters | ðŸ‡ðŸ‡º Hungary |
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