About Cecil
Cecil is a German women's fashion brand founded in 1989 that specializes in casual, everyday clothing with a focus on denim and relaxed separates. The brand operates as part of the CBR Fashion Group, which also owns the Street One brand, forming one of Germany's largest fashion retail groups focused on the mid-market segment.
The brand established its market position by focusing on wearable, practical fashion for everyday life rather than runway trends or formal attire. Cecil's design philosophy emphasizes comfortable fits, quality materials suitable for daily wear, and versatile styles that can be easily combined in a customer's existing wardrobe. The brand is particularly known for its expertise in denim and casual pants, offering various fits and styles to accommodate different body types.
Cecil operates through a distinctive multi-channel distribution strategy that combines company-owned stores, shop-in-shop concepts within department stores, franchise partners, and independent multi-brand retailers carrying the Cecil collection. This approach has allowed for widespread distribution throughout Germany and neighboring European countries while maintaining consistent brand presentation across different retail environments.
The brand targets women primarily in the 35+ demographic seeking quality casual wear with contemporary styling but without extreme fashion trends. Cecil's merchandise is typically organized in coordinated monthly collections that allow for easy mix-and-match options, helping customers build functional wardrobes rather than focusing on individual statement pieces. This practical approach to fashion has helped Cecil build a loyal customer base who return for reliable fit and consistent quality in everyday clothing essentials.
The brand established its market position by focusing on wearable, practical fashion for everyday life rather than runway trends or formal attire. Cecil's design philosophy emphasizes comfortable fits, quality materials suitable for daily wear, and versatile styles that can be easily combined in a customer's existing wardrobe. The brand is particularly known for its expertise in denim and casual pants, offering various fits and styles to accommodate different body types.
Cecil operates through a distinctive multi-channel distribution strategy that combines company-owned stores, shop-in-shop concepts within department stores, franchise partners, and independent multi-brand retailers carrying the Cecil collection. This approach has allowed for widespread distribution throughout Germany and neighboring European countries while maintaining consistent brand presentation across different retail environments.
The brand targets women primarily in the 35+ demographic seeking quality casual wear with contemporary styling but without extreme fashion trends. Cecil's merchandise is typically organized in coordinated monthly collections that allow for easy mix-and-match options, helping customers build functional wardrobes rather than focusing on individual statement pieces. This practical approach to fashion has helped Cecil build a loyal customer base who return for reliable fit and consistent quality in everyday clothing essentials.
Ownership & Tax Information
| Company Headquarters | 🇩🇪 Germany |
|---|