About El Ganso
Founded in 2004 in Madrid, Spain, by brothers Álvaro and Clemente Cebrián, El Ganso emerged from the founders' desire to create menswear that combined British-inspired classics with Mediterranean flair at accessible price points. The brand name, which translates to "The Goose," was chosen to evoke a sense of distinctive personality and subtle nonconformity.
El Ganso rapidly distinguished itself in the Spanish market through colorful oxford shirts with distinctive details, refined casual wear with retro sporting influences, and footwear that reimagined classic styles with contemporary touches. This aesthetic appealed to consumers seeking alternatives to both fast fashion and luxury brands—offering quality and design character at mid-market prices.
After initial expansion throughout Spain, El Ganso attracted investment from LVMH's L Capital in 2012, enabling international growth into European and Latin American markets. By 2018, the founders had repurchased LVMH's stake, returning the company to family ownership while maintaining their established retail network. Today, El Ganso operates over 150 points of sale across multiple countries and has expanded into womenswear and accessories while maintaining its core identity of accessible sophistication with playful details and a distinctive Mediterranean interpretation of classic Anglo-Saxon style traditions.
El Ganso rapidly distinguished itself in the Spanish market through colorful oxford shirts with distinctive details, refined casual wear with retro sporting influences, and footwear that reimagined classic styles with contemporary touches. This aesthetic appealed to consumers seeking alternatives to both fast fashion and luxury brands—offering quality and design character at mid-market prices.
After initial expansion throughout Spain, El Ganso attracted investment from LVMH's L Capital in 2012, enabling international growth into European and Latin American markets. By 2018, the founders had repurchased LVMH's stake, returning the company to family ownership while maintaining their established retail network. Today, El Ganso operates over 150 points of sale across multiple countries and has expanded into womenswear and accessories while maintaining its core identity of accessible sophistication with playful details and a distinctive Mediterranean interpretation of classic Anglo-Saxon style traditions.
Ownership & Tax Information
| Company Headquarters | 🇪🇸 Spain |
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