Hackett London

Hackett London is a British menswear retailer founded in 1983 by Jeremy Hackett and Ashley Lloyd-Jennings. The brand began as a small second-hand clothing store in London's affluent Chelsea district, selling meticulously curated vintage British clothing that embodied classic English style.

The brand evolved from selling vintage pieces to creating its own collections that reinterpreted traditional British menswear with contemporary relevance. Hackett established its identity through a distinct "Essential British Kit" aesthetic that references heritage styling from English institutions such as private schools, sporting traditions, military history, and country pursuits.

Strategic sports sponsorships have been central to Hackett's brand positioning, particularly in traditionally British elite sports including polo, rowing, and Formula 1 racing. These associations have reinforced the brand's connection to classic British lifestyle while expanding its global recognition. Now owned by the Pepe Jeans group, Hackett London maintains its distinctively British design sensibility while operating an international retail network that brings its interpretation of refined English menswear to global markets.