About Hardly Ever Worn It
Hardly Ever Worn It is a British luxury resale platform founded in 2012 by Sharon Wolter-Ferguson and her daughters Natalya and Tatiana. The company emerged at the forefront of the high-end pre-owned fashion market, specifically focusing on authenticated luxury and designer pieces that have been minimally worn.
The platform established its distinctive position in the resale sector through rigorous authentication processes and a curated approach that emphasized like-new condition items from premier luxury brands. Unlike broader secondhand marketplaces, Hardly Ever Worn It created a specialized environment where buyers could confidently purchase pre-owned luxury goods that maintained both their aesthetic appeal and substantial portion of their value.
Beyond its marketplace function, the company developed white-glove consignment services that simplified the selling process for owners of luxury goods, handling photography, listing, storage, and shipping. This approach helped legitimize luxury resale among affluent consumers who previously might have been hesitant to engage with secondhand markets. As sustainability concerns have increased within the fashion industry, Hardly Ever Worn It has also positioned itself at the intersection of luxury consumption and circular economy principles, extending the lifecycle of high-value fashion items while providing accessible entry points to luxury brands.
The platform established its distinctive position in the resale sector through rigorous authentication processes and a curated approach that emphasized like-new condition items from premier luxury brands. Unlike broader secondhand marketplaces, Hardly Ever Worn It created a specialized environment where buyers could confidently purchase pre-owned luxury goods that maintained both their aesthetic appeal and substantial portion of their value.
Beyond its marketplace function, the company developed white-glove consignment services that simplified the selling process for owners of luxury goods, handling photography, listing, storage, and shipping. This approach helped legitimize luxury resale among affluent consumers who previously might have been hesitant to engage with secondhand markets. As sustainability concerns have increased within the fashion industry, Hardly Ever Worn It has also positioned itself at the intersection of luxury consumption and circular economy principles, extending the lifecycle of high-value fashion items while providing accessible entry points to luxury brands.
Ownership & Tax Information
| Company Headquarters | 🇬🇧 United Kingdom |
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