Holy Cow!

Holy Cow pioneered sustainable fast food in Switzerland by creating a burger concept centered around ethical sourcing, environmental responsibility, and fair labor practices without compromising flavor or accessibility. Founded by entrepreneur Mike Pearl, who sought to reinvent fast food through values-based business practices, the brand demonstrates that responsible sourcing and operational sustainability can succeed in the competitive quick-service segment.

The company's culinary approach features 100% Swiss-raised grass-fed beef, organic produce from local farms, and housemade sauces free from artificial additives and preservatives. This commitment to clean ingredients extends throughout their menu, from hand-cut potatoes for fresh-cooked fries to carefully selected Swiss cheese varieties and locally baked buns delivered daily to each location, creating a supply chain that supports regional agriculture while minimizing environmental impact.

Beyond ingredient sourcing, Holy Cow demonstrates comprehensive sustainability through restaurant operations powered by renewable energy, biodegradable packaging made from plant-based materials, and progressive employment practices including living wages and professional development programs for staff. These ethical business practices form the core of the brand's identity, prominently communicated through transparent messaging in their marketing and restaurant environments. This values-driven approach has established Holy Cow as Switzerland's defining ethical fast food concept, proving that convenient, affordable dining can coexist with responsible business practices when operational systems are thoughtfully designed around sustainability principles.