About Hotjar
Hotjar is a product experience insights platform founded in 2014 by David Darmanin along with co-founders from Malta, Sweden, and other European countries. While initially established in Malta, the company operates as a remote-first organization with team members across Europe, including significant presence in Sweden where several key team members and operations are based.
The company revolutionized the web analytics space by democratizing user behavior insights through an all-in-one platform that combines heatmaps, session recordings, surveys, and feedback tools at accessible price points. This integrated approach made sophisticated user experience analysis—previously available only to large enterprises—accessible to businesses of all sizes, fundamentally changing how websites and applications are optimized.
Hotjar's growth has been remarkable even by tech industry standards, scaling to over 900,000 websites across 180+ countries while maintaining a fully remote organizational structure long before remote work became mainstream. The company exemplifies European tech innovation by combining Swedish design sensibilities and efficiency with Mediterranean entrepreneurial energy, creating tools that prioritize visual clarity and actionable insights over complex data analysis. This user-focused approach to analytics has established Hotjar as an essential component of the modern digital optimization toolkit while representing European software development excellence on a global stage.
The company revolutionized the web analytics space by democratizing user behavior insights through an all-in-one platform that combines heatmaps, session recordings, surveys, and feedback tools at accessible price points. This integrated approach made sophisticated user experience analysis—previously available only to large enterprises—accessible to businesses of all sizes, fundamentally changing how websites and applications are optimized.
Hotjar's growth has been remarkable even by tech industry standards, scaling to over 900,000 websites across 180+ countries while maintaining a fully remote organizational structure long before remote work became mainstream. The company exemplifies European tech innovation by combining Swedish design sensibilities and efficiency with Mediterranean entrepreneurial energy, creating tools that prioritize visual clarity and actionable insights over complex data analysis. This user-focused approach to analytics has established Hotjar as an essential component of the modern digital optimization toolkit while representing European software development excellence on a global stage.
Ownership & Tax Information
| Company Headquarters | 🇸🇪 Sweden |
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