IOLLA

IOLLA transformed the Scottish optical industry by introducing a transparent pricing model that makes design-focused, quality eyewear accessible to more consumers. The brand's revolutionary approach eliminates hidden costs and unnecessary markups while maintaining exceptional standards in materials and craftsmanship.

Founded in Glasgow, IOLLA embraces Scottish design heritage while incorporating contemporary elements across its collections. Each frame undergoes rigorous development with particular attention to fit, comfort, and durability. The brand's in-house design team creates distinctive styles that balance versatility with subtle character, offering options that complement rather than dominate the wearer's personal style.

Beyond its pricing innovation, IOLLA has reimagined the traditional optical retail experience through its showroom concept. These thoughtfully designed spaces blend the best aspects of fashion retail and clinical optometry, creating environments where customers can explore frames comfortably with knowledgeable stylists while receiving professional optical guidance. This customer-centric approach extends to their digital experience, with virtual try-on technology and home trial options complementing their physical retail presence across Scotland.