KappAhl

KappAhl is one of Scandinavia's leading fashion retailers, founded by Per-Olof Ahl in Gothenburg, Sweden. What began as a single coat store has evolved into a major fashion chain with hundreds of stores across Sweden, Norway, Finland, and Poland, as well as a robust e-commerce platform.

The brand specializes in affordable, wearable fashion for women, men, and children, with a particular strength in women's clothing and a noted expertise in denim and everyday wear. KappAhl differentiates itself through its inclusive approach to fashion, offering stylish clothing in a wide range of sizes to accommodate diverse body types. The company has earned recognition for its commitment to size inclusivity, particularly in its women's collections.

Sustainability has become a cornerstone of KappAhl's business strategy. The company was one of the first fashion retailers in Sweden to receive environmental certification and continues to increase its use of sustainable materials and ethical production processes. KappAhl maintains a strong focus on family values in its business approach, creating fashion that is accessible, practical, and designed to meet the needs of everyday life while remaining current with fashion trends.