Liu Jo

Liu Jo emerged from the textile district of Carpi when brothers Marco and Vannis Marchi created a knitwear brand that would evolve into one of Italy's most successful accessible luxury labels. The company name combined the nicknames of Marco and a close friend, creating a personal connection that reflected the brand's origins as a family-operated business.

The brand gained recognition for its distinctively feminine aesthetic that embraces Italian glamour through body-conscious silhouettes, embellishment details, and sophisticated sexuality. Liu Jo's accessories line developed a distinctive identity centered on recognizable hardware elements, high-shine finishes, and confident feminine design.

Liu Jo expanded strategically through sub-brands, licensing agreements, and controlled international growth, creating a comprehensive lifestyle offering that spans ready-to-wear, accessories, jewelry, childrenswear, and home goods. The brand represents a distinctively Italian approach to accessible glamour that celebrates feminine confidence through polished aesthetics and attention-grabbing design elements that make everyday luxury attainable.