About Micolet
In a fashion industry dominated by relentless consumption, Micolet emerged with a refreshingly different proposition: giving existing clothes a second life through technology.
Founded in Bilbao by entrepreneurs Aritza Loroño and brothers José Luis and Luis Miguel Monge, Micolet responded to a growing awareness of fashion's environmental impact. Unlike typical secondhand platforms that require sellers to photograph and list their own items, Micolet created a service-oriented approach where sellers simply send in unwanted clothing and the company handles everything else – from photography and pricing to listing and shipping.
The company's innovation lies in creating effortless circularity. By removing the friction points that typically deter people from participating in clothing resale, Micolet has made sustainable fashion choices accessible to mainstream consumers who might not identify as environmentally motivated but appreciate convenience and value. Their sophisticated logistics system processes thousands of garments daily, extending the lifecycle of clothing items that might otherwise be discarded.
Operating across multiple European markets including Spain, France, Germany, Italy, and the UK, Micolet represents a new wave of Spanish tech companies applying digital solutions to sustainability challenges. As consumers become increasingly conscious of fashion's environmental costs, Micolet's model offers a practical middle path between fast fashion's disposability and the commitment required by traditional secondhand shopping – making circular fashion not just virtuous but genuinely convenient.
Founded in Bilbao by entrepreneurs Aritza Loroño and brothers José Luis and Luis Miguel Monge, Micolet responded to a growing awareness of fashion's environmental impact. Unlike typical secondhand platforms that require sellers to photograph and list their own items, Micolet created a service-oriented approach where sellers simply send in unwanted clothing and the company handles everything else – from photography and pricing to listing and shipping.
The company's innovation lies in creating effortless circularity. By removing the friction points that typically deter people from participating in clothing resale, Micolet has made sustainable fashion choices accessible to mainstream consumers who might not identify as environmentally motivated but appreciate convenience and value. Their sophisticated logistics system processes thousands of garments daily, extending the lifecycle of clothing items that might otherwise be discarded.
Operating across multiple European markets including Spain, France, Germany, Italy, and the UK, Micolet represents a new wave of Spanish tech companies applying digital solutions to sustainability challenges. As consumers become increasingly conscious of fashion's environmental costs, Micolet's model offers a practical middle path between fast fashion's disposability and the commitment required by traditional secondhand shopping – making circular fashion not just virtuous but genuinely convenient.
Ownership & Tax Information
| Company Headquarters | 🇪🇸 Spain |
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