About ODLO
Born in the Norwegian cold but perfected with Swiss precision, ODLO's journey began when Odd Roar Lofterød Sr. created the first functional training suit from Helanca fiber for his son's Nordic ski training. This innovation marked the beginning of a brand that would redefine performance base layers for generations of athletes.
What distinguishes ODLO is their single-minded focus on the layer closest to the skin. While many outdoor brands diversified across all apparel categories, ODLO dug deeper into understanding the critical interface between body and environment. This specialization led to breakthroughs like their groundbreaking three-layer principle and the revolutionary seamless technology that eliminated chafing for athletes in motion.
The introduction of the Ceramicool technology showcases their continued innovation—incorporating ceramic particles into fabric to actively cool skin during intense activity. Similarly, their Evolution and Blackcomb lines have redefined expectations for performance underwear, with engineers obsessively refining each new generation to optimize temperature regulation, moisture management, and anatomical fit.
Though headquartered in Switzerland since 1986, ODLO maintains a distinctive Nordic approach to design—prioritizing function without sacrificing aesthetics. Their collaboration with professional athletes across winter and endurance sports has created a continuous feedback loop of improvement, resulting in products that perform across extreme environments from Arctic expeditions to summer ultramarathons. This versatility has transformed ODLO from a winter sports specialist into a year-round performance apparel leader trusted by everyday fitness enthusiasts and Olympic champions alike.
What distinguishes ODLO is their single-minded focus on the layer closest to the skin. While many outdoor brands diversified across all apparel categories, ODLO dug deeper into understanding the critical interface between body and environment. This specialization led to breakthroughs like their groundbreaking three-layer principle and the revolutionary seamless technology that eliminated chafing for athletes in motion.
The introduction of the Ceramicool technology showcases their continued innovation—incorporating ceramic particles into fabric to actively cool skin during intense activity. Similarly, their Evolution and Blackcomb lines have redefined expectations for performance underwear, with engineers obsessively refining each new generation to optimize temperature regulation, moisture management, and anatomical fit.
Though headquartered in Switzerland since 1986, ODLO maintains a distinctive Nordic approach to design—prioritizing function without sacrificing aesthetics. Their collaboration with professional athletes across winter and endurance sports has created a continuous feedback loop of improvement, resulting in products that perform across extreme environments from Arctic expeditions to summer ultramarathons. This versatility has transformed ODLO from a winter sports specialist into a year-round performance apparel leader trusted by everyday fitness enthusiasts and Olympic champions alike.
Ownership & Tax Information
| Company Headquarters | 🇨🇠Switzerland |
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