About Piaget
In Switzerland's Jura Mountains, a region synonymous with horological heritage, Georges Édouard Piaget began crafting precision watch movements in a small workshop on his family farm. What distinguished his approach, even in these humble beginnings, was his pursuit of refinement through masterful miniaturization—establishing a direction that would define Piaget for generations to come.
While initially creating movements for other brands, Piaget registered its own trademark in 1943 and made a decisive strategic choice that would become its hallmark: specializing in ultra-thin watchmaking. The company's watershed moment came in 1957 with the introduction of Calibre 9P, a manual-winding movement measuring just 2mm thick, followed by Calibre 12P in 1960, the world's thinnest automatic movement at 2.3mm. These technical achievements weren't merely engineering exercises but expressions of Piaget's unique philosophy—that true luxury lies in elegant restraint rather than complexity for its own sake.
This pursuit of thinness led Piaget to develop exceptional expertise in another domain that would become equally central to their identity: jewelry design and precious metalwork. Creating ultra-thin watches demanded advanced skills in case manufacturing, dial creation, and bracelet design that naturally extended to jewelry. Unlike watchmakers who simply added jewelry lines, Piaget developed genuine dual expertise, becoming known as both a watchmaker of exceptional technical refinement and a jeweler with distinctive creative identity—particularly through their bold use of colored gemstones and textured gold techniques.
The 1970s saw Piaget define another aspect of their lasting identity through the introduction of watches as pure luxury statements. The Piaget Polo, with its seamlessly integrated bracelet and case, pioneered the luxury sports watch category with a design language of elegant boldness that contrasted with both traditional dress watches and utilitarian sports models. This distinctive approach to watchmaking as both technical art and style statement, reinforced by their integration into the Richemont luxury group in 1988, has maintained Piaget's position as creators of both mechanical masterpieces and iconic luxury designs.
While initially creating movements for other brands, Piaget registered its own trademark in 1943 and made a decisive strategic choice that would become its hallmark: specializing in ultra-thin watchmaking. The company's watershed moment came in 1957 with the introduction of Calibre 9P, a manual-winding movement measuring just 2mm thick, followed by Calibre 12P in 1960, the world's thinnest automatic movement at 2.3mm. These technical achievements weren't merely engineering exercises but expressions of Piaget's unique philosophy—that true luxury lies in elegant restraint rather than complexity for its own sake.
This pursuit of thinness led Piaget to develop exceptional expertise in another domain that would become equally central to their identity: jewelry design and precious metalwork. Creating ultra-thin watches demanded advanced skills in case manufacturing, dial creation, and bracelet design that naturally extended to jewelry. Unlike watchmakers who simply added jewelry lines, Piaget developed genuine dual expertise, becoming known as both a watchmaker of exceptional technical refinement and a jeweler with distinctive creative identity—particularly through their bold use of colored gemstones and textured gold techniques.
The 1970s saw Piaget define another aspect of their lasting identity through the introduction of watches as pure luxury statements. The Piaget Polo, with its seamlessly integrated bracelet and case, pioneered the luxury sports watch category with a design language of elegant boldness that contrasted with both traditional dress watches and utilitarian sports models. This distinctive approach to watchmaking as both technical art and style statement, reinforced by their integration into the Richemont luxury group in 1988, has maintained Piaget's position as creators of both mechanical masterpieces and iconic luxury designs.
Ownership & Tax Information
| Company Headquarters | 🇨🇭 Switzerland |
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