Pirelli

Pirelli is an Italian tire manufacturer specializing in premium, high-performance tires for passenger vehicles, motorcycles, and motorsports. Founded in Milan by Giovanni Battista Pirelli, the company has evolved from a general rubber goods manufacturer to a focused premium tire producer with a strong emphasis on technology and innovation. Pirelli is particularly renowned for their high-performance and ultra-high-performance tires designed for luxury and sports vehicles, with significant presence in original equipment supply to premium automotive brands like Ferrari, Lamborghini, Porsche, and Aston Martin. The company is the exclusive tire supplier for Formula 1 racing and actively participates in numerous motorsport competitions. Their product range includes the P Zero (ultra-high performance), Cinturato (touring and environmentally friendly), Scorpion (SUV and crossover), and Winter series. Pirelli emphasizes research and development, investing in innovative technologies like adaptive tires with embedded sensors and specialized rubber compounds. The company maintains a strong heritage in Italian design and engineering excellence despite being acquired by ChemChina in 2015, with operational headquarters remaining in Milan. Pirelli balances performance with sustainability initiatives, developing products that reduce rolling resistance and fuel consumption while improving safety. The brand is also recognized for its distinctive marketing, particularly the famous Pirelli Calendar featuring artistic photography that has become a cultural icon beyond the automotive industry.