About Sandro
Sandro refined the accessible luxury segment when Evelyne Chetrite created a brand that captured the essence of Parisian style at attainable price points. Drawing inspiration from her Moroccan heritage and Parisian upbringing, Chetrite developed a distinctive aesthetic that balances masculine and feminine elements with effortless sophistication.
The brand pioneered the "contemporary" market category, offering designer-level aesthetics and quality at price points positioned between fast fashion and traditional luxury. Sandro's design approach—often described as "Left Bank chic"—creates versatile pieces that transition seamlessly between professional and social contexts.
After becoming part of SMCP Group (Sandro, Maje, Claudie Pierlot) and subsequent acquisition by Chinese textile conglomerate Shandong Ruyi, Sandro expanded globally while maintaining its Parisian design integrity. The brand continues to represent accessible French elegance, creating seasonal collections that offer authentic Parisian style codes to global consumers seeking the distinctive nonchalance of French fashion.
The brand pioneered the "contemporary" market category, offering designer-level aesthetics and quality at price points positioned between fast fashion and traditional luxury. Sandro's design approach—often described as "Left Bank chic"—creates versatile pieces that transition seamlessly between professional and social contexts.
After becoming part of SMCP Group (Sandro, Maje, Claudie Pierlot) and subsequent acquisition by Chinese textile conglomerate Shandong Ruyi, Sandro expanded globally while maintaining its Parisian design integrity. The brand continues to represent accessible French elegance, creating seasonal collections that offer authentic Parisian style codes to global consumers seeking the distinctive nonchalance of French fashion.
Ownership & Tax Information
| Company Headquarters | 🇫🇷 France |
|---|