About Smartlook
Invisible digital observation transforms user experience research through this Czech analytics platform that captures authentic website and app interactions. Founded by entrepreneur Petr Janoลกรญk, Smartlook pioneered accessible session recording technology that democratized behavioral insights previously available only to enterprise-level businesses with substantial research budgets.
Unlike traditional analytics tools focusing on aggregate statistics, Smartlook records actual user sessions โ capturing mouse movements, clicks, scrolls, and form interactions that reveal genuine user struggles, confusion points, and successful paths through digital experiences. Their proprietary recording technology balances comprehensive data collection with performance optimization that minimizes impact on website and application speed.
The platform has continuously evolved beyond basic recording to include sophisticated analysis capabilities including automatic event tracking, conversion funnels, and heatmaps that transform qualitative observations into quantitative insights. By making user behavior directly observable rather than merely inferential, Smartlook has helped product teams resolve long-standing UX debates with empirical evidence, identify previously invisible friction points, and validate design decisions through actual usage patterns rather than theoretical assumptions about user behavior.
Unlike traditional analytics tools focusing on aggregate statistics, Smartlook records actual user sessions โ capturing mouse movements, clicks, scrolls, and form interactions that reveal genuine user struggles, confusion points, and successful paths through digital experiences. Their proprietary recording technology balances comprehensive data collection with performance optimization that minimizes impact on website and application speed.
The platform has continuously evolved beyond basic recording to include sophisticated analysis capabilities including automatic event tracking, conversion funnels, and heatmaps that transform qualitative observations into quantitative insights. By making user behavior directly observable rather than merely inferential, Smartlook has helped product teams resolve long-standing UX debates with empirical evidence, identify previously invisible friction points, and validate design decisions through actual usage patterns rather than theoretical assumptions about user behavior.
Ownership & Tax Information
| Company Headquarters | ๐จ๐ฟ Czech Republic |
|---|