Sportful

Sportful is an Italian cycling and nordic skiing apparel brand with deep roots in both professional sports and family tradition. Founded in 1972 by the Cremonese family in the Dolomites region of Northern Italy, the company evolved from Manifattura Valcismon, a knitwear manufacturer established in 1946.\n\nThe brand's journey into specialized sportswear began when company founder Giordano Cremonese, an avid mountaineer and ski enthusiast, recognized the need for better-performing nordic skiing garments after participating in the legendary Marcialonga cross-country ski race. This experience led to the creation of the Sportful brand, which quickly established itself as an innovator in technical ski clothing.\n\nIn the 1980s, Sportful expanded into cycling apparel, bringing their expertise in performance fabrics and ergonomic design to the cycling world. The brand's reputation grew significantly through partnerships with professional cycling teams, including multiple Tour de France winners. These collaborations have created a continuous feedback loop of testing, refinement, and innovation that drives Sportful's product development process.\n\nSportful is renowned for its meticulous attention to fabric technology, fit, and aerodynamics. The company maintains control over much of the production process in their Italian facilities, allowing for precision manufacturing and quality control. Their product range spans from elite-level race wear used in the world's most prestigious competitions to versatile training gear for everyday athletes.\n\nToday, Sportful continues to be family-owned and operated from their headquarters in Fonzaso, Italy. The brand maintains its dual focus on cycling and nordic skiing, creating technically advanced apparel that reflects their Italian design heritage, commitment to performance, and deep understanding of athletes' needs in both summer and winter disciplines.