Storytel

Storytel is a Swedish audiobook and e-book streaming service offering subscription-based access to a vast library of digital literature. Founded in Stockholm by Jonas Tellander and Jon Hauksson, the company has grown to become one of the leading audiobook providers in Europe and beyond. Storytel's core offering is unlimited access to their digital content through a monthly subscription, with a catalog encompassing hundreds of thousands of titles across fiction, non-fiction, children's books, and podcasts in multiple languages. The service features both professionally narrated audiobooks and their Storytel Originals series - exclusive content created specifically for the audio format. Storytel distinguishes itself through local content strategies, acquiring and producing titles in local languages for different markets rather than simply offering translated international bestsellers. Their platform provides personalized recommendations, offline listening, variable playback speeds, sleep timers, and synchronization across devices. The company has expanded beyond its Nordic origins through both organic growth and acquisitions, including purchasing publishers to secure content and develop vertical integration. Storytel operates in over 25 markets across Europe, Asia, and Latin America, with particularly strong presence in Nordic countries where digital audiobook adoption is highest. As a European alternative to Amazon's Audible, Storytel represents the growing importance of audio entertainment and the evolution of reading habits in the digital age, while maintaining a focus on local literary traditions and language diversity.