EU
🇩🇪 Germany

Thomas Sabo

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About Thomas Sabo

Thomas Sabo revolutionized the sterling silver jewelry market in Germany through distinctive designs that bridged the gap between fine jewelry and fashion accessories. Founded by its eponymous creator, the brand established a new category of premium fashion jewelry that offered quality craftsmanship with contemporary design sensibilities at accessible price points.

The brand gained international recognition through its innovative charm collection, which reinterpreted the traditional charm bracelet concept with a modern aesthetic that appealed to style-conscious consumers. This signature product category evolved into an expansive collectible system allowing personalized storytelling through carefully curated symbolic elements, creating an emotional connection with consumers that transcends seasonal fashion cycles.

Beyond its charm business, Thomas Sabo has expanded into comprehensive jewelry collections, watches, and lifestyle accessories while maintaining consistent design elements that create a recognizable brand aesthetic. The company's creative direction under founder Thomas Sabo embraces rock-and-roll influences, gothic elements, and spiritual symbolism that give the brand its distinctive character while collaborative collections with influencers and celebrities including Rita Ora and Poppy Delevingne have introduced the brand to younger consumers seeking design-driven jewelry with cultural relevance.

Ownership & Tax Information

Company Headquarters 🇩🇪 Germany