EU
🇪🇸 Spain

Tous

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About Tous

Golden bears and Spanish craftsmanship converge in this jewelry house that transformed from a small watch repair shop to a global accessible luxury empire.

Founded in Manresa by Salvador Tous and his wife Teresa Ponsa, the brand established its distinctive identity in 1985 when it introduced the teddy bear motif that would become its enduring symbol. This playful icon helped Tous create a new market segment of accessible jewelry that offered fine craftsmanship with more approachable designs and pricing than traditional jewelers.

From this signature beginning, Tous expanded into a comprehensive lifestyle brand encompassing jewelry, handbags, fragrances, watches, and accessories. The company's international expansion brought Spanish design sensibilities to global markets while maintaining family ownership and a commitment to craftsmanship. By balancing precious materials with playful design elements, Tous created a distinctive position in the jewelry market that bridges the gap between fashion accessories and fine jewelry, appealing to consumers seeking meaningful pieces for both special occasions and everyday wear.

Ownership & Tax Information

Company Headquarters 🇪🇸 Spain