Vinted

From Lithuanian startup to European unicorn, this peer-to-peer fashion marketplace transformed closet clearing into a continental movement for sustainable style.

Founded by Milda Mitkute and Justas Janauskas as a solution for exchanging unwanted clothing, Vinted evolved from a local website to one of Europe's most successful marketplace platforms. The company's development focused on creating frictionless listing processes and secure transaction systems that brought trust and efficiency to secondhand clothing sales.

Vinted's expansion across European markets adapted to local preferences while maintaining a consistent core experience centered on direct peer-to-peer transactions without professional sellers. The platform's community features—including style forums and social interaction elements—created engagement beyond transactions alone. After overcoming early scaling challenges through strategic pivots and leadership additions, Vinted achieved unicorn status through investment rounds that recognized its position at the intersection of e-commerce, sustainability, and social marketplace trends. By making secondhand clothing transactions simple and social, Vinted has significantly influenced European consumption patterns while building one of the region's most successful consumer technology platforms.