BBB Cycling

BBB Cycling emerged from the Netherlands' strong cycling culture to create technically sound bicycle accessories that deliver performance features without premium pricing. The brand's comprehensive approach covers all cycling disciplines and accessory categories, with eyewear forming a central pillar of their product ecosystem.

The company's development process leverages input from professional cycling teams to refine products for optimal performance under racing conditions. This professional feedback drives continuous improvement in technical features including lens clarity, frame durability, and ventilation systems that prevent fogging during high-intensity efforts in variable conditions. The resulting designs balance aerodynamic performance with all-day comfort for both competitive and recreational cyclists.

BBB's business model emphasizes direct relationships with specialist bicycle retailers, creating a distribution network that provides expert fitting services and technical support to customers. This retail strategy, combined with efficient production and streamlined design, allows the brand to deliver performance features comparable to market leaders at more accessible price points. Through this value-oriented approach, BBB has established itself as a rational alternative in the performance cycling category while expanding into broader active lifestyle markets.