Briko

Briko embodies Italian sporting heritage through performance eyewear that combines technical innovation with distinctive design character. Founded in Milan, the brand gained international prominence through partnerships with legendary athletes including Alberto Tomba and Marco Pantani, whose feedback directly influenced product development across skiing and cycling categories.

The company's distinctive aesthetic combines bold Italian design elements with performance engineering, creating instantly recognizable styles that perform at the highest competitive levels. This design approach extends across Briko's comprehensive product ecosystem including helmets and protection equipment, creating integrated systems optimized for specific sporting disciplines.

While maintaining its Italian design heritage, Briko has embraced technical innovation through specialized lens technologies including photochromic formulations that adapt to variable light conditions and hydrophobic treatments that enhance performance in wet environments. The brand's development process integrates feedback from elite athletes across winter sports and cycling, ensuring that bold aesthetics never compromise the performance requirements of competitive use in the most demanding environments and racing scenarios.