About Chopard
Chopard is a Swiss luxury watch and jewelry maison founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. Originally established as a manufacturer of precise pocket watches and chronometers, the company has evolved into one of the world's leading independent luxury brands, renowned for both high-end timepieces and exceptional jewelry creations.
A pivotal moment in the company's history came in 1963 when the Chopard family sold the company to Karl Scheufele III, a German goldsmith and watchmaker from Pforzheim who was seeking a Swiss watch manufacturer to complement his jewelry business. Under the Scheufele family's ownership, Chopard expanded beyond watchmaking into fine jewelry while maintaining its horological heritage. The company remains family-owned to this day, with Karl-Friedrich and Caroline Scheufele directing the business – a rarity among luxury brands of its scale and prestige.
Chopard is known for several iconic collections that have defined its identity in the luxury market. In watches, these include the L.U.C line of sophisticated mechanical timepieces featuring in-house movements, the sport-elegant Alpine Eagle collection, and the playful Happy Diamonds watches featuring freely moving diamonds between sapphire crystals. In jewelry, Chopard gained renown for collections like Happy Hearts, Ice Cube, and spectacular red carpet pieces worn by celebrities at major film festivals, particularly Cannes, with which Chopard has maintained a long partnership.
The company has been a pioneer in ethical luxury, committing to using 100% ethical gold in its productions since 2018 and emphasizing sustainable practices in an industry often criticized for environmental and social impacts. With manufacturing facilities in Geneva, Fleurier, and Meyrin, Chopard maintains control over its production processes while balancing traditional craftsmanship with innovation. The brand represents the enduring appeal of family-owned luxury houses that preserve traditional Swiss expertise while adapting to contemporary market expectations for both design and corporate responsibility.
A pivotal moment in the company's history came in 1963 when the Chopard family sold the company to Karl Scheufele III, a German goldsmith and watchmaker from Pforzheim who was seeking a Swiss watch manufacturer to complement his jewelry business. Under the Scheufele family's ownership, Chopard expanded beyond watchmaking into fine jewelry while maintaining its horological heritage. The company remains family-owned to this day, with Karl-Friedrich and Caroline Scheufele directing the business – a rarity among luxury brands of its scale and prestige.
Chopard is known for several iconic collections that have defined its identity in the luxury market. In watches, these include the L.U.C line of sophisticated mechanical timepieces featuring in-house movements, the sport-elegant Alpine Eagle collection, and the playful Happy Diamonds watches featuring freely moving diamonds between sapphire crystals. In jewelry, Chopard gained renown for collections like Happy Hearts, Ice Cube, and spectacular red carpet pieces worn by celebrities at major film festivals, particularly Cannes, with which Chopard has maintained a long partnership.
The company has been a pioneer in ethical luxury, committing to using 100% ethical gold in its productions since 2018 and emphasizing sustainable practices in an industry often criticized for environmental and social impacts. With manufacturing facilities in Geneva, Fleurier, and Meyrin, Chopard maintains control over its production processes while balancing traditional craftsmanship with innovation. The brand represents the enduring appeal of family-owned luxury houses that preserve traditional Swiss expertise while adapting to contemporary market expectations for both design and corporate responsibility.
Ownership & Tax Information
| Company Headquarters | 🇨🇠Switzerland |
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