About Coccinelle
Coccinelle established itself in the Italian leather goods landscape by bringing a colorful, joyful approach to accessories during the economically challenging 1970s. Founded in Parma by the Mazzieri family, the brand name—meaning "ladybug" in Italian—reflected its commitment to bringing happiness and color to everyday life through accessible luxury.
The company's distinctive approach balances playful Italian optimism with practical functionality, creating bags that enhance daily life through thoughtful organization features and versatile designs. Coccinelle successfully positioned itself in the "affordable luxury" segment, offering genuine Italian craftsmanship at accessible price points that opened luxury experiences to a broader audience.
After being acquired by Korean group E-Land, Coccinelle expanded its global presence while maintaining its Italian design and production heritage. The brand continues to express a distinctively optimistic Italian approach to accessories, with seasonal collections that embrace color and feminine details while maintaining practical functionality and quality craftsmanship.
The company's distinctive approach balances playful Italian optimism with practical functionality, creating bags that enhance daily life through thoughtful organization features and versatile designs. Coccinelle successfully positioned itself in the "affordable luxury" segment, offering genuine Italian craftsmanship at accessible price points that opened luxury experiences to a broader audience.
After being acquired by Korean group E-Land, Coccinelle expanded its global presence while maintaining its Italian design and production heritage. The brand continues to express a distinctively optimistic Italian approach to accessories, with seasonal collections that embrace color and feminine details while maintaining practical functionality and quality craftsmanship.
Ownership & Tax Information
| Company Headquarters | 🇮🇹 Italy |
|---|---|
| Parent Company | 🇰🇷 E-Land Group |