About Contentsquare
Contentsquare is a British-French technology company founded in 2012 by Jonathan Cherki in Paris, though it maintains significant operations in London and globally. The company developed an innovative digital experience analytics platform that helps businesses understand user behavior on websites and mobile applications through advanced visualization and AI-powered analytics rather than traditional metrics alone.
The company's core technology uses a combination of behavioral data collection, session replay capabilities, journey analysis, and machine learning to transform complex user interactions into visual insights accessible to non-technical business users. Unlike traditional web analytics that focus primarily on traffic sources and conversion funnels, Contentsquare pioneered the analysis of micro-behaviors – how users move their mouse, where they hesitate, what they interact with but don't click – creating a more nuanced understanding of the customer experience.
Contentsquare experienced rapid growth through both product innovation and strategic acquisitions. The company made several significant purchases to enhance its technological capabilities, including Clicktale (another experience analytics platform), Pricing Assistant (pricing optimization), Adapt My Web (digital accessibility), and WhatUsersDo (user testing). These acquisitions allowed the company to build a comprehensive digital experience platform addressing multiple aspects of online optimization while expanding its global market presence.
The company has secured substantial venture funding, achieving unicorn status (valuation over $1 billion) in 2021. Contentsquare's client roster includes major global brands across retail, luxury, travel, financial services, and other sectors. The platform processes trillions of web and mobile app interactions annually, providing insights to improve conversion rates, reduce user frustration, and optimize digital experiences. Contentsquare represents the evolution of digital analytics beyond traditional metrics toward experience-focused measurement that bridges quantitative data with qualitative understanding of user behavior.
The company's core technology uses a combination of behavioral data collection, session replay capabilities, journey analysis, and machine learning to transform complex user interactions into visual insights accessible to non-technical business users. Unlike traditional web analytics that focus primarily on traffic sources and conversion funnels, Contentsquare pioneered the analysis of micro-behaviors – how users move their mouse, where they hesitate, what they interact with but don't click – creating a more nuanced understanding of the customer experience.
Contentsquare experienced rapid growth through both product innovation and strategic acquisitions. The company made several significant purchases to enhance its technological capabilities, including Clicktale (another experience analytics platform), Pricing Assistant (pricing optimization), Adapt My Web (digital accessibility), and WhatUsersDo (user testing). These acquisitions allowed the company to build a comprehensive digital experience platform addressing multiple aspects of online optimization while expanding its global market presence.
The company has secured substantial venture funding, achieving unicorn status (valuation over $1 billion) in 2021. Contentsquare's client roster includes major global brands across retail, luxury, travel, financial services, and other sectors. The platform processes trillions of web and mobile app interactions annually, providing insights to improve conversion rates, reduce user frustration, and optimize digital experiences. Contentsquare represents the evolution of digital analytics beyond traditional metrics toward experience-focused measurement that bridges quantitative data with qualitative understanding of user behavior.
Ownership & Tax Information
| Company Headquarters | 🇬🇧 United Kingdom |
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