Cubitts

Cubitts revitalized the British spectacle-making tradition when it opened its first workshop in London's King's Cross. Named after the Victorian builder brothers who constructed significant portions of the area, the brand combines historical inspiration with contemporary craftsmanship.

Each pair of Cubitts frames undergoes a meticulous 50-stage production process spanning several weeks, combining modern technology with traditional techniques. The brand's aesthetic draws from classic British eyewear designs while introducing subtle modern elements, creating frames that feel both timeless and current. Their spectacles and sunglasses feature premium materials including Italian acetate, German engineered hinges, and custom pins.

Beyond manufacturing exceptional eyewear, Cubitts has established itself as a guardian of optical heritage through its Museum of Spectacles, archival collections, and historical exhibitions. Each retail location reflects the architectural and cultural heritage of its neighborhood, creating distinctive shopping environments that celebrate local history while showcasing the brand's craftsman-focused approach to eyewear.