About Depop
Launched in 2011 in London, United Kingdom, Depop was founded by Simon Beckerman initially as a social network where readers of PIG Magazine could purchase items featured in the publication. The platform soon evolved into a peer-to-peer marketplace focused on unique fashion and vintage items, combining elements of traditional e-commerce with social media functionality.
Depop's distinctive approach centers on its highly visual, Instagram-like interface that allows users to create their own virtual boutiques. This format has particularly resonated with younger generations—primarily Gen Z and Millennials—who appreciate the platform's emphasis on individual style, sustainability through secondhand purchasing, and community engagement.
In 2021, Depop was acquired by Etsy for $1.6 billion, validating its significant impact on reshaping fashion retail for younger consumers. The platform continues to grow its global community of buyers and sellers, with millions of active users across more than 150 countries. Depop has become not just a marketplace but a cultural phenomenon that reflects shifting attitudes toward fashion consumption, prioritizing uniqueness, sustainability, and personal expression over mass-produced retail.
Depop's distinctive approach centers on its highly visual, Instagram-like interface that allows users to create their own virtual boutiques. This format has particularly resonated with younger generations—primarily Gen Z and Millennials—who appreciate the platform's emphasis on individual style, sustainability through secondhand purchasing, and community engagement.
In 2021, Depop was acquired by Etsy for $1.6 billion, validating its significant impact on reshaping fashion retail for younger consumers. The platform continues to grow its global community of buyers and sellers, with millions of active users across more than 150 countries. Depop has become not just a marketplace but a cultural phenomenon that reflects shifting attitudes toward fashion consumption, prioritizing uniqueness, sustainability, and personal expression over mass-produced retail.
Ownership & Tax Information
| Company Headquarters | 🇬🇧 United Kingdom |
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