Desigual

Founded in 1984 in Barcelona, Spain, by Swiss entrepreneur Thomas Meyer, Desigual began with a single jacket made from patches of used jeans. This distinctive patchwork approach reflected Meyer's philosophical response to the uniformity of fashion at the time, embodied in the brand's name which means "unequal" or "different" in Spanish.

The brand's evolution has been marked by its commitment to creating clothing that stands out through bold colors, asymmetrical designs, graffiti-inspired patterns, and unexpected combinations of textures and materials. Desigual's distinctive aesthetic quickly developed a loyal following, allowing the company to expand from a small stall in Barcelona's port area to international markets by the early 2000s.

Today, Desigual operates hundreds of stores worldwide and sells through multiple channels including department stores, multi-brand boutiques, and e-commerce. While maintaining its signature vibrant style, the brand has diversified its product range to include clothing for women, men, and children, as well as accessories, footwear, and home textiles. Throughout its growth, Desigual has remained true to its founding ethos of positivity, creativity, and celebrating individual expression through fashion.