About Dodo
Dodo revolutionized the traditional charm bracelet concept when the Pomellato Group created a contemporary jewelry line featuring whimsical animal motifs executed in precious materials. Named after the extinct bird symbolizing the brand's commitment to environmental causes, Dodo pioneered the concept of meaningful luxury that merges precious jewelry craftsmanship with symbolic communication and ethical consciousness.
The brand's distinctive design language features stylized animal and symbolic motifs rendered with minimalist precision, creating instantly recognizable charms that function as a personal communication system. Each motif carries specific meanings—from the octopus representing adaptability to the butterfly symbolizing transformation—allowing wearers to create personal narratives through their charm selections while participating in the visual language Dodo has established.
While maintaining its playful aesthetic, Dodo incorporates traditional Italian goldsmithing techniques and premium materials including 9ct and 18ct gold, diamonds, and precious gemstones. This combination of precious execution with accessible design concepts has positioned the brand uniquely within the Richemont luxury portfolio as an entry point for younger consumers seeking meaningful jewelry with ethical foundations. The brand's commitment to environmental and social causes extends beyond its product design to include sustainable material sourcing, conservation partnerships, and transparent supply chain practices that align with the values of its conscious luxury consumer base.
The brand's distinctive design language features stylized animal and symbolic motifs rendered with minimalist precision, creating instantly recognizable charms that function as a personal communication system. Each motif carries specific meanings—from the octopus representing adaptability to the butterfly symbolizing transformation—allowing wearers to create personal narratives through their charm selections while participating in the visual language Dodo has established.
While maintaining its playful aesthetic, Dodo incorporates traditional Italian goldsmithing techniques and premium materials including 9ct and 18ct gold, diamonds, and precious gemstones. This combination of precious execution with accessible design concepts has positioned the brand uniquely within the Richemont luxury portfolio as an entry point for younger consumers seeking meaningful jewelry with ethical foundations. The brand's commitment to environmental and social causes extends beyond its product design to include sustainable material sourcing, conservation partnerships, and transparent supply chain practices that align with the values of its conscious luxury consumer base.
Ownership & Tax Information
| Company Headquarters | 🇮🇹 Italy |
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