Eden Park

Founded in 1987 in Paris, France, by Franck Mesnel and Eric Blanc, two former international rugby players for the French national team, Eden Park began as a small clothing brand inspired by the players' sporting lifestyle. The company name references Auckland's Eden Park stadium, where the founders played a memorable match wearing pink bow ties—an item that would become the brand's signature emblem.

Eden Park established itself by creating a distinctive blend of classic rugby-inspired apparel with French elegance and a touch of irreverence represented by the pink bow tie logo. This approach created a unique position in the market between traditional sportswear brands and conventional premium fashion labels. The company initially focused on polo shirts and rugby jerseys before expanding to comprehensive menswear collections.

Over the decades, Eden Park has evolved from a niche player in sports-inspired fashion to an international lifestyle brand with presence in over 30 countries. While maintaining its rugby heritage and sporting connections through various partnerships and sponsorships, the brand has broadened its appeal beyond sports enthusiasts to attract consumers drawn to its combination of quality craftsmanship and distinctively playful French style. Eden Park now offers complete collections for men, women, and children, alongside accessories and fragrances.