Furla

Furla emerged from postwar Italy when Aldo and Margherita Furlanetto opened a small leather goods store in Bologna. From these modest beginnings, the brand developed into an international accessories powerhouse while remaining family-owned for three generations.

The company strategically positioned itself in the "affordable luxury" segment, offering sophisticated Italian design and quality craftsmanship at more accessible price points than traditional luxury houses. This approach allowed Furla to expand globally during economic fluctuations when consumers sought quality without extreme price tags.

Furla's design approach balances timeless elegance with seasonal color and trend elements, creating accessories that function as wardrobe investments rather than fleeting fashion statements. The brand's Metropolis bag, with its distinctive architectural shape and interchangeable flaps, exemplifies this philosophy of versatile Italian design that transcends seasonal trends while incorporating fresh elements.