Joules

Joules is a premium British lifestyle brand that began in 1989 when Tom Joule started selling colorful clothing at country shows across the UK. What began as a small enterprise selling practical yet vibrant apparel to the country set has evolved into a beloved British brand with international reach.

The brand is best known for its distinctive use of color, playful prints, and unexpected details that bring a touch of brightness to classic British country wear. Joules' design aesthetic celebrates the British countryside and coastal lifestyle, with collections inspired by outdoor pursuits and the changing seasons of rural life.

Over the years, Joules has expanded beyond clothing to offer a comprehensive lifestyle range including homeware, accessories, and children's wear. Despite this growth, the company maintains its original values of quality, attention to detail, and a distinctly British sense of humor in its designs. Joules has successfully balanced tradition with contemporary appeal, creating products that resonate with customers seeking practical, well-crafted items with personality and flair. The brand continues to strengthen its position in the UK market while growing internationally through strategic partnerships and a strong online presence.