Mapp Intelligence

Mapp Intelligence is a sophisticated German digital analytics and customer intelligence platform that helps businesses transform data into actionable marketing insights and personalized customer experiences.

Originally developed by Webtrekk, a Berlin-based analytics company (later acquired by Mapp Digital), Mapp Intelligence evolved from a web analytics tool into a comprehensive marketing intelligence solution. The platform was created to address the growing complexity of customer data and the challenges of extracting meaningful insights across multiple digital touchpoints.

What distinguishes Mapp Intelligence in the digital analytics market is its focus on customer-centric analysis rather than channel-centric metrics. The platform enables businesses to connect and analyze customer interactions across websites, mobile apps, email campaigns, and other touchpoints to create unified customer profiles and journey visualizations. This integrated approach helps marketers understand the complete customer experience and optimize marketing strategies based on actual customer behavior.

As part of the broader Mapp Digital suite, Mapp Intelligence represents the German precision engineering approach applied to marketing technology—emphasizing data accuracy, privacy compliance (particularly with GDPR), and methodical analysis. The platform continues to evolve with advanced AI capabilities while maintaining its roots in European data privacy standards, offering businesses a sophisticated analytics solution that balances powerful insights with responsible data stewardship.