About Matomo
Matomo is a pioneering French web analytics platform that offers organizations complete data ownership and privacy-focused alternatives to conventional analytics solutions.
Originally launched as Piwik by founder Matthieu Aubry, the platform was developed in response to growing concerns about data ownership, privacy, and transparency in web analytics. The rebranding to Matomo (meaning "honesty" in Japanese) reflected the project's core values of transparent and ethical data collection.
What distinguishes Matomo in the analytics market is its unique approach to data sovereignty and privacy compliance. Unlike cloud-based services that process data on third-party servers, Matomo can be self-hosted on an organization's own infrastructure, ensuring complete control over sensitive analytics data. This architecture has made Matomo particularly popular among privacy-conscious organizations, government agencies, healthcare providers, and European companies navigating strict GDPR requirements.
As an open-source project with a commercial company providing enterprise services, Matomo represents the French and European approach to digital innovation that prioritizes user rights, data protection, and ethical technology development. The platform continues to evolve its capabilities to match commercial alternatives while maintaining its fundamental commitment to putting organizations in control of their own data—a vision increasingly relevant as privacy regulations and data sovereignty concerns intensify globally.
Originally launched as Piwik by founder Matthieu Aubry, the platform was developed in response to growing concerns about data ownership, privacy, and transparency in web analytics. The rebranding to Matomo (meaning "honesty" in Japanese) reflected the project's core values of transparent and ethical data collection.
What distinguishes Matomo in the analytics market is its unique approach to data sovereignty and privacy compliance. Unlike cloud-based services that process data on third-party servers, Matomo can be self-hosted on an organization's own infrastructure, ensuring complete control over sensitive analytics data. This architecture has made Matomo particularly popular among privacy-conscious organizations, government agencies, healthcare providers, and European companies navigating strict GDPR requirements.
As an open-source project with a commercial company providing enterprise services, Matomo represents the French and European approach to digital innovation that prioritizes user rights, data protection, and ethical technology development. The platform continues to evolve its capabilities to match commercial alternatives while maintaining its fundamental commitment to putting organizations in control of their own data—a vision increasingly relevant as privacy regulations and data sovereignty concerns intensify globally.
Ownership & Tax Information
| Company Headquarters | 🇫🇷 France |
|---|