About MobilePay
MobilePay is Denmark's leading mobile payment platform that has revolutionized how Danes transfer money and make payments across personal, business, and commercial contexts.
Launched in 2013 by Danske Bank, MobilePay quickly transcended its banking origins to become a nationwide payment system used by nearly all Danish adults. In 2021, a historic merger was announced between MobilePay, Vipps (Norway), and Pivo (Finland) to create a unified Nordic payment platform, signaling a new chapter in the service's evolution.
MobilePay began as a peer-to-peer transfer solution but has expanded to encompass a comprehensive suite of payment options including in-store payments via QR codes and Bluetooth, online checkout integration, subscriptions management, invoice payments, and business solutions. The platform's blue logo and distinctive sound alert have become cultural touchpoints in Denmark.
The service is distinguished by its widespread adoption, with millions of users and hundreds of thousands of merchants accepting MobilePay. Its open architecture—working across different banks and card providers—contributed to its ubiquity in Danish society. MobilePay represents one of the world's most successful mobile payment ecosystems, effectively transitioning a nation away from cash toward digital payments in everyday transactions.
Launched in 2013 by Danske Bank, MobilePay quickly transcended its banking origins to become a nationwide payment system used by nearly all Danish adults. In 2021, a historic merger was announced between MobilePay, Vipps (Norway), and Pivo (Finland) to create a unified Nordic payment platform, signaling a new chapter in the service's evolution.
MobilePay began as a peer-to-peer transfer solution but has expanded to encompass a comprehensive suite of payment options including in-store payments via QR codes and Bluetooth, online checkout integration, subscriptions management, invoice payments, and business solutions. The platform's blue logo and distinctive sound alert have become cultural touchpoints in Denmark.
The service is distinguished by its widespread adoption, with millions of users and hundreds of thousands of merchants accepting MobilePay. Its open architecture—working across different banks and card providers—contributed to its ubiquity in Danish society. MobilePay represents one of the world's most successful mobile payment ecosystems, effectively transitioning a nation away from cash toward digital payments in everyday transactions.
Ownership & Tax Information
| Company Headquarters | 🇩🇰 Denmark |
|---|