About Mobilly
Mobilly is Latvia's prominent mobile payment application that has evolved from a parking payment solution into a versatile fintech platform for everyday urban transactions.
Founded in 2009, Mobilly initially launched as a specialized service for mobile parking payments in Riga, allowing drivers to pay for parking sessions remotely without needing physical tickets or cash. This initial use case provided a strong foundation for wider adoption, as it solved a specific everyday problem for urban residents.
Mobilly has since expanded its services to encompass a broader range of urban mobility and everyday payment needs. The platform now includes functionalities for public transport tickets, toll payments, fuel purchases, delivery services, event tickets, and municipal service payments. Mobilly also offers a payment card linked to the user's account and business solutions for merchants.
The service holds a significant position in Latvia's digital payment ecosystem, with particularly strong penetration in transportation-related payments. Mobilly represents a distinctly Baltic approach to fintech development, starting with a narrow but essential use case and methodically expanding into adjacent services to create a comprehensive urban lifestyle payment platform. The company operates with European payment institution licensing, ensuring regulatory compliance while continuing to innovate in the regional payment landscape.
Founded in 2009, Mobilly initially launched as a specialized service for mobile parking payments in Riga, allowing drivers to pay for parking sessions remotely without needing physical tickets or cash. This initial use case provided a strong foundation for wider adoption, as it solved a specific everyday problem for urban residents.
Mobilly has since expanded its services to encompass a broader range of urban mobility and everyday payment needs. The platform now includes functionalities for public transport tickets, toll payments, fuel purchases, delivery services, event tickets, and municipal service payments. Mobilly also offers a payment card linked to the user's account and business solutions for merchants.
The service holds a significant position in Latvia's digital payment ecosystem, with particularly strong penetration in transportation-related payments. Mobilly represents a distinctly Baltic approach to fintech development, starting with a narrow but essential use case and methodically expanding into adjacent services to create a comprehensive urban lifestyle payment platform. The company operates with European payment institution licensing, ensuring regulatory compliance while continuing to innovate in the regional payment landscape.
Ownership & Tax Information
| Company Headquarters | 🇱🇻 Latvia |
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