About Parfois
Parfois transformed the European fashion accessories landscape by pioneering the concept of affordable, trend-driven accessories with rapid product turnover similar to fast fashion clothing. Founded by Manuela Medeiros in Porto, the brand created a new retail category that made fashion jewelry and accessories accessible to younger consumers.
The company's vertical integration model—controlling design, production, and retail—allowed for exceptionally quick market response and competitive pricing. Parfois releases new collections every two weeks, creating a "treasure hunt" shopping experience that encourages frequent store visits to discover the latest styles.
Parfois has achieved remarkable international expansion from its Portuguese origins, with over 1,000 stores across more than 60 countries. The brand maintains a distinctive Mediterranean aesthetic across its store design and visual merchandising, creating a consistent brand experience despite its diverse product range that spans jewelry, bags, wallets, sunglasses, hats, and seasonal accessories.
The company's vertical integration model—controlling design, production, and retail—allowed for exceptionally quick market response and competitive pricing. Parfois releases new collections every two weeks, creating a "treasure hunt" shopping experience that encourages frequent store visits to discover the latest styles.
Parfois has achieved remarkable international expansion from its Portuguese origins, with over 1,000 stores across more than 60 countries. The brand maintains a distinctive Mediterranean aesthetic across its store design and visual merchandising, creating a consistent brand experience despite its diverse product range that spans jewelry, bags, wallets, sunglasses, hats, and seasonal accessories.
Ownership & Tax Information
| Company Headquarters | 🇵🇹 Portugal |
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