About Simple Analytics
Digital measurement without privacy compromise emerged through this Lithuanian-founded analytics platform that anticipated growing concerns about surveillance capitalism. Created as a deliberate alternative to data-intensive tracking systems, Simple Analytics pioneered the concept of "privacy-first analytics" – providing website owners with essential visitor insights without using cookies, storing personal data, or building individual profiles.
The platform's technical architecture distinguishes itself through innovative approaches to common analytics challenges. Instead of tracking individual users across sessions, their system uses clever aggregation techniques, server-side processing, and browser fingerprinting alternatives to deliver actionable metrics while respecting visitor privacy and complying with regulations like GDPR and CCPA without requiring consent banners.
Beyond technical innovation, Simple Analytics has helped establish ethical analytics as a viable business category through transparent practices, open methodologies, and public advocacy for responsible data use. Their success has demonstrated increasing market demand for balanced solutions that provide business intelligence without surveillance implications. Through consistent focus on delivering only essential insights without excess data collection, the platform exemplifies how European privacy values can be encoded into technical infrastructure creating alternative development paths for web measurement that align analytics functionality with fundamental rights protection.
The platform's technical architecture distinguishes itself through innovative approaches to common analytics challenges. Instead of tracking individual users across sessions, their system uses clever aggregation techniques, server-side processing, and browser fingerprinting alternatives to deliver actionable metrics while respecting visitor privacy and complying with regulations like GDPR and CCPA without requiring consent banners.
Beyond technical innovation, Simple Analytics has helped establish ethical analytics as a viable business category through transparent practices, open methodologies, and public advocacy for responsible data use. Their success has demonstrated increasing market demand for balanced solutions that provide business intelligence without surveillance implications. Through consistent focus on delivering only essential insights without excess data collection, the platform exemplifies how European privacy values can be encoded into technical infrastructure creating alternative development paths for web measurement that align analytics functionality with fundamental rights protection.
Ownership & Tax Information
| Company Headquarters | 🇱🇹 Lithuania |
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