About Unofficial
UNOFFICIAL disrupted the German eyewear market by reimagining how premium quality frames could be designed, produced, and sold through a digitally-native business model. The brand's approach eliminates traditional industry markups while maintaining exceptional standards in materials and craftsmanship.
The company's design philosophy embraces clean architectural lines and precision engineering, creating frames that feel distinctly contemporary while avoiding trendy excesses that quickly date. All UNOFFICIAL frames feature custom-engineered hinges, precisely calibrated temple design for improved fit, and premium materials including Japanese titanium and Italian acetate.
Beyond its product innovations, UNOFFICIAL has developed an interactive digital shopping experience that employs advanced facial mapping technology to recommend optimal frame shapes and sizes for each customer. This technology-forward approach extends to their augmented reality try-on feature and custom fitting system, creating a comprehensive digital optical experience that rivals traditional in-person services.
The company's design philosophy embraces clean architectural lines and precision engineering, creating frames that feel distinctly contemporary while avoiding trendy excesses that quickly date. All UNOFFICIAL frames feature custom-engineered hinges, precisely calibrated temple design for improved fit, and premium materials including Japanese titanium and Italian acetate.
Beyond its product innovations, UNOFFICIAL has developed an interactive digital shopping experience that employs advanced facial mapping technology to recommend optimal frame shapes and sizes for each customer. This technology-forward approach extends to their augmented reality try-on feature and custom fitting system, creating a comprehensive digital optical experience that rivals traditional in-person services.
Ownership & Tax Information
| Company Headquarters | 🇩🇪 Germany |
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