Varner Group

Nordic retail expertise applied across multiple fashion concepts, this Norwegian company has built a portfolio of successful brands tailored to different market segments.

Founded by brothers Frank and Petter Varner, the company began with a single men's clothing store before expanding into diverse retail concepts across Scandinavia. Rather than creating a single retail identity, Varner Group developed specialized brands targeting specific consumer segments, from urban youth fashion to family basics and sports equipment.

The group's approach emphasizes operational excellence, location strategy, and merchandising expertise applied across varying price points and consumer demographics. Major concepts within the portfolio include Dressmann, Cubus, Carlings, Bik Bok, and Volt, each with distinctive positioning and target audiences. This multi-brand strategy has allowed Varner to maintain market relevance through changing fashion cycles while leveraging shared back-end infrastructure. As Nordic retail has evolved, Varner has adapted through e-commerce integration and sustainability initiatives while maintaining the specialized brand approach that has defined its successful expansion across Northern European markets.