VIU Eyewear

VIU Eyewear revolutionized the Swiss optical industry by introducing a hybrid retail model that seamlessly integrates online convenience with high-touch physical retail experiences. This innovative approach maintains the precision and quality associated with Swiss design while dramatically improving accessibility and customer experience.

The brand's collections feature clean, architectural silhouettes that reflect Swiss design principles of functionality, durability, and timeless aesthetics. Each frame undergoes rigorous development and testing to ensure exceptional comfort and longevity, with premium materials sourced from specialized producers in Italy, Germany, and Japan.

Environmental responsibility is integrated throughout VIU's operations, from biodegradable acetates and recycled metals in their frames to energy-efficient flagship stores designed with sustainable materials. The company's flagship locations function as design showcases, each featuring unique interior concepts that reflect local architectural heritage while maintaining the brand's distinctive minimalist aesthetic and commitment to creating transparent, accessible customer experiences.